If you use marketing cloud to manage email campaigns in Salesforce, you must perform set of actions to send an email to a lead or contact, when it comes to selecting random or specific contacts and send email quickly, it is difficult to achieve this without spending time on Data segmentation and Journey automation which of course requires proper test to avoid unnecessary email sends.
The AppExchange App we developed offers solutions to tackle this situation. Let’s say Sales and Marketing Manager wants to send a quick update about the deal in progress, which is near to close, He can simply select leads or contacts randomly in Sales cloud and there itself he would be able to select Email Templates created in Marketing Cloud and he can simply send email in few minutes. In the Salesforce CRM system (particularly in email marketing using Marketing Cloud), customer data is stored in Sales Cloud and to group target audience requires simple to complex SQL queries along with well-designed Journey Automation to send any marketing emails. With this AppExchange App, which provides Sales – Marketing cloud customer integration, you can simply Select target audience by selecting them from list view to send them important email communications using templates designed by Content editor or email designer in Marketing Cloud.